he human vocabulary with millions of words is adequate to explain all of our expectations and experiences, even those which are imagined. Why not harness the power of language to discover new products and services? Author Shanta R Yapa shares the Innovation Tautogram technique, which can be used as an individual or a group exercise.
Humans around the world use millions of words in thousands of languages to explain and communicate their attitudes, emotions, anxiety, aspirations, etc. Experiences, irrespective of whether they are actual or desired, are already in the vocabulary of different languages but not available to us as actual products, features and processes. We have words to describe any unidentified flying object if seen suddenly, a creature not seen hitherto on the earth, an out of the world feeling a product can offer, a need felt, etc. Use this powerful brainstorming technique to mine your vocabulary database in a random way to bridge the gap between what is real and what is imagined.
Tendency to think rationally
Most of us spend many years learning things pertaining to our own disciplines. Therefore, our minds are trained and framed to think logically or rationally within those domains. Coming out of the box makes us feel uncomfortable. We are afraid, or simply not bothered to challenge the concepts, principles or theories we learn at the beginning of our professions.
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