Being successful at innovation is a
skill. One that takes time, patience, strategic intelligence and
amongst other things, funding. Many organisations succeed only after
they have experienced embarrassing failures and learnt some tough
lessons in the process. How do others succeed with their innovation
efforts? What is the secret? In this article we use the inspiring
philosophy of Steve Jobs as stimulus and ask innovation managers
about their “secret sauce for innovation success”. Learning from
others reduce risk because resurrecting the organisational
“innovation corpse” is not an action anyone should be tasked
with.
Talking about “top innovation secrets” might be a bit
arrogant. It is not that simple. Innovation needs to be considered in
different environments and holistic ecosystems. It involves the
entire organisation and a myriad of nuances.
Innovation is a popular topic of discussion and many organisations
think of themselves as innovative or progressive. The taste of the
pudding is still in the eating. Planning is one thing, delivering
consistent results, however, is another.
Similar to other management practises, innovation
management is an ever evolving discipline.
Similar to other management practises, innovation management is an
ever evolving discipline. What we believed worked yesterday, might
not be effective tomorrow. This rings true on the topic of strategic
planning for innovation, business model innovation, appropriate
reward mechanisms, innovation systems and implementation, to name but
a few.
While we are putting in place the processes, structures and
strategic policies to guide innovation outcomes, do we ponder the
power of thinking big, reaching out or fulfilling a known or even
unknown market need? Do we involve our own innovation ecosystem,
consider open or semi-
open
innovation models or think about collaborating with SMEs?
Innovation is about strategizing, guiding and empowerment of staff
but is also about co-creation, being different in your approach and
about sustaining momentum.
Steve’s secret sauce for innovation
success
Like Frank Sinatra, everyone has “their way” of doing things
and so does world entrepreneurial legend Steve Jobs. Something that
Carmine Gallo, in a new book entitled: The Innovation Secrets of
Steve Jobs, outlines as “insanely different principles for
breakthrough success.” When these principles are considered one
cannot help but notice words like “passion, magic, dreams,
simplicity, decisiveness and great customer experience”.
Steve’s 8 principles are almost universal truths. Use it as
background information and think about “your way” of addressing
innovation going forward.
Steve’s innovation principles:
Do what you love, innovation does
not happen in the absence of passion. Passion occupies the mind and
soul. It provides the fuel for persistence and perseverance.
Put a dent in the universe –
think differently about your vision and attract like-minded people
to create magic for your organisation.
Kick start your brain and stretch
it to its “outer limits” – be creative. The same old thinking
about the same old problems is not going to gear your organisation
towards future success. The world we will work in ten years from now
probably will sound like a fiction movie today. Silo mentalities and
group think will not get you there. Collaborate and find the outer
limits!
Sell dreams, not products. Help
people fulfil their dreams by providing products, services and
experiences that make dreams come true.
Say no to a 1000 things. According
to Steve the answer lies in simplicity. Simplicity is the ultimate
sophistication. This in my opinion can also refer to saying no to
pet projects, trying to be everything to everybody and losing focus.
Know what you want to achieve and how you want to get there. You
cannot run a marathon without knowing the ultimate destination.
Create insanely great experiences,
linking back to point four made above.
Master the message. In other
words, be a corporate storyteller. If you cannot get people excited
about your idea – the idea does not matter
- See yourself (and your organisation) as the brand. How staff
acts reflects upon the brand. Most importantly, how you think as an
organisation and entrepreneur will have the greatest impact on the
creation of new ideas that will grow your business and improve the
lives of your customers.
The secret sauce of innovation success for
organisations
The “Steve-themes” provide valuable pointers that every
innovation-hungry entrepreneur or business person can apply, whether
you are a Steve admirer or not. So, from inspirational individual to
the organisational context. What do other organisations put in place
or focus on, to enable innovation success? What do organisations
consider “top innovation secrets”?
When I had the opportunity to speak at a recent innovation
conference, I posed the exact question to the audience and this was
their response:
Paint a clear picture – know
what you want and set clear goals to get there. Innovation needs a
purpose.
- Create real value – ensure that your efforts address a real
need.
Allow for creativity, make it happen and expect it from
people.
Create an enabling environment.
No-one can go at it alone. Allow for creativity, make it happen and
expect it from people.
Collaborate, lobby, empower,
create the right structures and fund winning initiatives.
Identify the good ideas – Use a
powerful, clear and effective process to filter ideas and identify
the good ones for implementation.
Involve people, encourage teamwork
and recognise efforts.
- Establish ownership. Innovation needs to be someone’s
responsibility for it to be effectively managed and sustained.
These points do not represent a complete list, many more can be
added. It is interesting though to note overlaps in the conference
delegates’ responses and the themes of Steve Jobs. Whether we talk
innovation or entrepreneurship, every idea starts somewhere. The
power of passion, simplicity and “insanely great experiences” for
customers cannot be underestimated.
Start somewhere, today
The reality is, innovation is not a nice to have activity. It is
crucial. What you sow is what you reap. Of course innovation and
entrepreneurial success will not be possible without leadership and
determination. Determination should perhaps be written in capital
letters. It is going to get tough. Changing a business model and
diverging from the way we have always done it is often easier said
than done.
The reality is, innovation
is not a nice to have activity. It is crucial. What you sow is what
you reap.
It requires hard work and persistence. It requires trust and
transparency and a non-negotiable will to make it happen. It demands
action. Yes, action and learning. We often talk about what should be
done, deliberate for months on how to do it and then scuffle to find
the right person or team to make it happen. Not everything will be
perfect from the beginning – but start somewhere. Learn by doing.