Piloting
in business innovation means testing an idea effectively. This is not
a straightforward process and requires addressing the right
questions: What idea should we test? Which aspect of it? How should
we go about testing? How should we measure the results? What do we
allow these results to mean and what do we do afterwards?
Forget selection – Test all your ideas
“I
think there is a world market for maybe five computers.”
– Thomas Watson, chairman of IBM, 1943
“We
don’t like their sound, and guitar music is on the way out.”
– Decca Recording Company on declining to sign the Beatles, 1962
“There
is no reason for any individual to have a computer in his home.”
– Ken Olson, president of Digital Equipment Corporation, 1977
When you do need to choose
Testing
everything won’t work when you have too many concepts. We are
constantly choosing between ideas, so it helps to become aware of
what should and should not influence choices. A legitimate approach
is to strive for a multitude of concepts. In her book Creative
Conspiracy, Leigh
Thompson argues that “striving for quality results in less
creativity than when striving for quantity.” The approach that we
call “producing for waste” means you will end up with a whole
batch of ideas from which to choose.
So
how can we select an idea to pilot if we are famously flawed at
predicting successes in our own domain? The answer is to be
systematic. We have created a four-step checklist when selecting
which concepts to pilot:
- Check your innovation priorities
- Check the origin of the idea
- Check potential impact along important KPIs
- Check that the path of implementation will fit your person or culture
Read
more about Are
You Focusing on the Right Pilot?
Innovation
is an essential and important thing which is required by any business
organization to achieve the planned targeted goals. Now a days online
learning Innovation
help organizations in may ways starting from learning new skills,
building creativity & enhancing leadership among employees which
is the key factor to get success in this competitive environment.
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